FULL-TIME experience
5 years
of UX Design
FULL-TIME experience
5 years
of UX Writing
FULL-TIME experience
5 years
of UX Research
freelance experience
6 years
of Graphic Design
About me
Hi, I am Sylwia Baran, a graphic and UX designer with experience in the Fin-Tech, Marketing and CRM sectors. In each of these fields I was given the opportunity to observe and act upon the pain points of unintuitive, overly complicated designs. My career brought me from everyday customer assistance with UX-related frustrations across multiple platforms and devices, to the involvement and lead in carefully thought, well addressed UX Design.
01
Marketing sector
With my role focusing on Graphic Design, UX Research and Testing for platforms such as Google Maps, Google MyBusiness, Booking.com and local brands.
02
CSM and CRM Sector
With my role focusing on UI Design, UX Design, UX Research, UX Writing and Testing on platforms such as Salesforce, Genesys, Enghouse, SAP CRM and various internal tools.
03
Fin-Tech Sector
With my role focusing on UX Design, UX Writing, UX Research and Testing for a multiple Fin-Tech and Payments platforms, websites and company internal tools.
Software I use
Figma
Figma for UI elements, UX lo-fi and hi-fi prototyping, wireframing, mock ups (both desktop and mobile), business propositions and presentations.
Affinity
Affinity Design and Affinity Illustrator for UI elements, UX wireframing and prototyping, mock-ups, logos, illustrations and ready to print designs.
Adobe
InDesign for Book Design, text-heavy designs. Lightroom for digital image enhancing. Photoshop for UX Wireframing.
UX Design
Google professional
UX Deep Dive
Design and Research
Certificates
Certificates obtained via courses, workshops and projects.
Intrigued? Let’s talk!
As a Designer, my main goal is to meet your requests and most importantly your, or your audience, needs. When designing, I focus on:
Whether it’s a catalogue or android app, a logo or a website, I start with throughout research of the target audience, the brand/product, the requested style and possible challenges.
This step is followed by drafting and reviewing the design together, multiple times if the requested project is complex. Once we apply the final edits, the completed Design files become available and can be tested by the user(s) in case any touch ups are needed.
UI/UX offer
UX Design, UX Writing, UI Design and Visual Design, UX Research, User Testing with feedback.
Graphic Design offer
Logos, Brand Identity design, virtual and ready to print marketing materials, business cards, patterns, packaging, mock ups, stationery, book design.
Testimonials
Joanna Kaim-Kerth
Product Manager
Sylwia was critical for the success of this project.
Sylwia was my stakeholder in a project where we migrated workflows used by internal client facing team form a legacy system to a new platform. That required reviewing processes and screens used by the team, prioritizing features and identifying improvements. Sylwia’s help as a subject matter expert was amazing. She was able to identify key wins that helped prioritization but at the same time was ready to explain the details of workflows, suggesting which of the considered UX options will work best. On a number of occasions she flagged opportunities to improve the process and identified edge cases that had to be taken into consideration. She performed business acceptance testing of ready screens and was available to answer any ad hoc questions that appeared during the development and overall was critical for the success of this project.
Karolina Kubisiowska
UX Designer
Sylwia understands both business and user needs.
I had the opportunity to work with Sylwia when designing new application functionalities. Sylwia is a competent, communicative person who understands both business and user needs. While working on the project, she showed a commitment at every stage of the process, provided high quality data supported by a proper business case. Her project approach is global, not just focusing on process snippets. She takes the initiative and boldly presents her ideas, making her an invaluable source of design inspiration. Working with Sylwia is a pleasure.
Ewelina gałka
Team Lead
Every task entrusted to Sylwia is performed with total commitment.
Sylwia is well organised, has great communication skills and can work independently. One of her best trait is getting the job done well and in a timely manner, she doesn’t procrastinate which has always been very well seen and appreciated. She shows great level of maturity and sense of ownership when it comes to her role. Every task entrusted to her is performed with total commitment.
Because of her effectiveness I often asked her to work on additional projects and was never let down. Her efforts have often been noticed by the co-workers from which I received words of appreciation for some difficult cases she was involved in and helped solving.
Sylwia is kind, positive, reliable and always keen to help which made her a great colleague to work with.
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