Documentary Film Poster
- Design type: Poster, Billboard
- Intended use: Web and Print
- Printing: 170 GMS gloss
- Tools: Adobe Suite, Affinity Designer, Affinity Publisher
Challenges
A Hungarian-led Kickstarter project in 2020 wanted to produce a documentary film about the climate crisis and its consequences on fauna extinction. The project needed a poster for the film in order to start pitching for funds on Kickstarter
Disclaimer: all names and titles displayed in the image are used as examples and not related directly to the project. This is only one of the 3 versions developed for the client, as the client wishes for the chosen design to stay confidential until eventual film release.
Process
During frequent meetings with the minds behind the project, it came out that the poster should convey a love for nature but in a gloomy way, with an impending doom feeling. The documentary film was about the effects that climate change has on our environment and how they lead to mass extinction of animals. The film would ideally push viewers to be more active in their day-to-day life about reducing their impact on the climate and hold companies responsible for imprudent actions.
In particular, a connection with bees through the yellow color was a strong requirement, as the documentary film stressed out the reduction of these animals in recent years.
Three different designs were proposed to the client. One more modern-looking, with geometric lines, and two others more minimalist, with desaturated colours.
The various designs were developed in Photoshop and Affinity Designers using custom fonts.
Final Design
The accepted design ended up being one of a desiccated tree, symbol of dying nature, as the central point of the poster. The nature all around it was empty and put through a dark gray filter, a color that connects with both industrialism, pollution, and bad weather. The title of the poster was in the requested yellow.
The final poster design was used as the main header for the Kickstarter campaign and as overall principal poster for the documentary film.
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